hook (first 3s)
5.8/10
avg engagement
4.5/10
peak moment
31.0s
drop-off points
5.0
Visual Cortex
4.2/10
avg 5.5 · peaked 10.0 at 24.0s
What they SEE. Spikes on faces, text overlays, bright colors, fast cuts.
Somatomotor
0.5/10
avg 5.1 · peaked 10.0 at 14.0s
Body / physical movement. Spikes when there's action, motion, dancing, gestures.
Dorsal Attention
5.7/10
avg 4.9 · peaked 10.0 at 31.0s
Actively focusing. Locked-in viewing. High = they're paying real attention.
Salience / Ventral Attention
5.7/10
avg 4.1 · peaked 10.0 at 35.0s
'Wait, something changed.' Surprise, reveals, plot twists, pattern breaks.
Limbic
2.0/10
avg 5.5 · peaked 10.0 at 33.0s
Gut feeling. Emotional reaction, nostalgia, social / trust signals.
Frontoparietal Control
5.6/10
avg 3.7 · peaked 10.0 at 35.0s
Thinking it through. Active interpretation, curiosity, problem-solving.
Default Mode Network
0.0/10
avg 5.8 · peaked 10.0 at 32.0s
Relating it to themselves. This is what makes content feel personal, sticky, shareable. High DMN = 'this is ME.'
0.0s / 35.0sfiring: dorsal attention 5.7