hook (first 3s)
3.6/10
avg engagement
4.5/10
peak moment
68.0s
drop-off points
14.0
Visual Cortex
2.3/10
avg 4.5 · peaked 10.0 at 68.0s
What they SEE. Spikes on faces, text overlays, bright colors, fast cuts.
Somatomotor
0.3/10
avg 5.5 · peaked 10.0 at 45.0s
Body / physical movement. Spikes when there's action, motion, dancing, gestures.
Dorsal Attention
2.3/10
avg 4.2 · peaked 10.0 at 68.0s
Actively focusing. Locked-in viewing. High = they're paying real attention.
Salience / Ventral Attention
5.4/10
avg 2.7 · peaked 10.0 at 68.0s
'Wait, something changed.' Surprise, reveals, plot twists, pattern breaks.
Limbic
1.9/10
avg 6.4 · peaked 10.0 at 45.0s
Gut feeling. Emotional reaction, nostalgia, social / trust signals.
Frontoparietal Control
5.8/10
avg 4.5 · peaked 10.0 at 68.0s
Thinking it through. Active interpretation, curiosity, problem-solving.
Default Mode Network
0.8/10
avg 6.0 · peaked 10.0 at 45.0s
Relating it to themselves. This is what makes content feel personal, sticky, shareable. High DMN = 'this is ME.'
0.0s / 68.0sfiring: control 5.8