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hormozi-01.mp4

34.0s · 7 brain networks measured
the verdict

Solid mid-tier. Fix the weak network below to push it over.

what worked
  • Good surprise moment at 32.0s (salience peaked 10.0/10). Do more of that.
what hurt you
  • Hook is weak (2.2/10). Viewers aren't locking in during the first 3 seconds.
do this instead
  • Open with movement, a face, bright color, or a pattern break. Cut the first 1-2s if it ramps slowly.
hook (first 3s)
2.2/10
avg engagement
6.5/10
peak moment
12.0s
drop-off points
2.0

watch the brain react, in real time

Play the video — the 3D brain pulses, the timeline sweeps, and the network cards glow based on what's firing at that exact second. This is what TRIBE v2 predicts a real viewer's brain is doing.

live — pulsing with the video
drag to rotate · scroll to zoomlow → high
Visual Cortex
0.0/10
avg 4.5 · peaked 10.0 at 34.0s

What they SEE. Spikes on faces, text overlays, bright colors, fast cuts.

Somatomotor
0.0/10
avg 6.0 · peaked 10.0 at 12.0s

Body / physical movement. Spikes when there's action, motion, dancing, gestures.

Dorsal Attention
0.0/10
avg 5.7 · peaked 10.0 at 33.0s

Actively focusing. Locked-in viewing. High = they're paying real attention.

Salience / Ventral Attention
3.3/10
avg 4.3 · peaked 10.0 at 32.0s

'Wait, something changed.' Surprise, reveals, plot twists, pattern breaks.

Limbic
0.0/10
avg 6.1 · peaked 10.0 at 26.0s

Gut feeling. Emotional reaction, nostalgia, social / trust signals.

Frontoparietal Control
2.5/10
avg 5.3 · peaked 10.0 at 33.0s

Thinking it through. Active interpretation, curiosity, problem-solving.

Default Mode Network
0.0/10
avg 6.5 · peaked 10.0 at 22.0s

Relating it to themselves. This is what makes content feel personal, sticky, shareable. High DMN = 'this is ME.'

0.0s / 34.0sfiring: salience 3.3