hook (first 3s)
2.2/10
avg engagement
6.5/10
peak moment
12.0s
drop-off points
2.0
Visual Cortex
0.0/10
avg 4.5 · peaked 10.0 at 34.0s
What they SEE. Spikes on faces, text overlays, bright colors, fast cuts.
Somatomotor
0.0/10
avg 6.0 · peaked 10.0 at 12.0s
Body / physical movement. Spikes when there's action, motion, dancing, gestures.
Dorsal Attention
0.0/10
avg 5.7 · peaked 10.0 at 33.0s
Actively focusing. Locked-in viewing. High = they're paying real attention.
Salience / Ventral Attention
3.3/10
avg 4.3 · peaked 10.0 at 32.0s
'Wait, something changed.' Surprise, reveals, plot twists, pattern breaks.
Limbic
0.0/10
avg 6.1 · peaked 10.0 at 26.0s
Gut feeling. Emotional reaction, nostalgia, social / trust signals.
Frontoparietal Control
2.5/10
avg 5.3 · peaked 10.0 at 33.0s
Thinking it through. Active interpretation, curiosity, problem-solving.
Default Mode Network
0.0/10
avg 6.5 · peaked 10.0 at 22.0s
Relating it to themselves. This is what makes content feel personal, sticky, shareable. High DMN = 'this is ME.'
0.0s / 34.0sfiring: salience 3.3