brain analyzer
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nike-01.mp4

202.0s · 7 brain networks measured
the verdict

Underperforming across the board. Rebuild from the hook up.

what worked
  • Good surprise moment at 94.0s (salience peaked 10.0/10). Do more of that.
what hurt you
  • Hook is weak (1.9/10). Viewers aren't locking in during the first 3 seconds.
  • Low personal relevance (DMN 4.5/10). Viewers didn't see themselves in it.
  • 8 drop-off points — first one at 1.0s.
do this instead
  • Open with movement, a face, bright color, or a pattern break. Cut the first 1-2s if it ramps slowly.
  • Add a 'this is me' moment — direct address ('if you've ever…'), a relatable struggle, or a scenario your audience lives in.
  • Tighten the section around 1.0s. Cut slow beats, add movement or a new visual.
hook (first 3s)
1.9/10
avg engagement
4.0/10
peak moment
25.0s
drop-off points
8.0

watch the brain react, in real time

Play the video — the 3D brain pulses, the timeline sweeps, and the network cards glow based on what's firing at that exact second. This is what TRIBE v2 predicts a real viewer's brain is doing.

live — pulsing with the video
drag to rotate · scroll to zoomlow → high
Visual Cortex
3.8/10
avg 5.9 · peaked 10.0 at 27.0s

What they SEE. Spikes on faces, text overlays, bright colors, fast cuts.

Somatomotor
2.9/10
avg 4.8 · peaked 10.0 at 26.0s

Body / physical movement. Spikes when there's action, motion, dancing, gestures.

Dorsal Attention
2.4/10
avg 3.0 · peaked 10.0 at 25.0s

Actively focusing. Locked-in viewing. High = they're paying real attention.

Salience / Ventral Attention
3.2/10
avg 2.9 · peaked 10.0 at 94.0s

'Wait, something changed.' Surprise, reveals, plot twists, pattern breaks.

Limbic
2.0/10
avg 6.0 · peaked 10.0 at 24.0s

Gut feeling. Emotional reaction, nostalgia, social / trust signals.

Frontoparietal Control
3.7/10
avg 2.7 · peaked 10.0 at 95.0s

Thinking it through. Active interpretation, curiosity, problem-solving.

Default Mode Network
1.3/10
avg 4.5 · peaked 10.0 at 17.0s

Relating it to themselves. This is what makes content feel personal, sticky, shareable. High DMN = 'this is ME.'

0.0s / 202.0sfiring: visual 3.8