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squatch-01.mp4

30.0s · 7 brain networks measured
the verdict

Underperforming. The hook worked but retention fell off — the body needs work.

what worked
  • Hook landed OK (7.8/10). Room to sharpen the opening beat.
  • Good surprise moment at 30.0s (salience peaked 10.0/10). Do more of that.
what hurt you
  • Flat emotionally (limbic 3.5/10). No gut reaction.
  • 12 drop-off points — first one at 2.0s.
do this instead
  • Raise the emotional stakes — nostalgia, a small conflict, something earnest. Content without feeling doesn't stick.
  • Tighten the section around 2.0s. Cut slow beats, add movement or a new visual.
hook (first 3s)
7.8/10
avg engagement
4.5/10
peak moment
1.0s
drop-off points
12.0

watch the brain react, in real time

Play the video — the 3D brain pulses, the timeline sweeps, and the network cards glow based on what's firing at that exact second. This is what TRIBE v2 predicts a real viewer's brain is doing.

live — pulsing with the video
drag to rotate · scroll to zoomlow → high
Visual Cortex
10.0/10
avg 5.4 · peaked 10.0 at 0.0s

What they SEE. Spikes on faces, text overlays, bright colors, fast cuts.

Somatomotor
3.5/10
avg 4.0 · peaked 10.0 at 13.0s

Body / physical movement. Spikes when there's action, motion, dancing, gestures.

Dorsal Attention
10.0/10
avg 4.3 · peaked 10.0 at 0.0s

Actively focusing. Locked-in viewing. High = they're paying real attention.

Salience / Ventral Attention
4.3/10
avg 2.8 · peaked 10.0 at 30.0s

'Wait, something changed.' Surprise, reveals, plot twists, pattern breaks.

Limbic
2.4/10
avg 3.5 · peaked 10.0 at 19.0s

Gut feeling. Emotional reaction, nostalgia, social / trust signals.

Frontoparietal Control
4.4/10
avg 3.9 · peaked 10.0 at 30.0s

Thinking it through. Active interpretation, curiosity, problem-solving.

Default Mode Network
4.4/10
avg 4.5 · peaked 10.0 at 15.0s

Relating it to themselves. This is what makes content feel personal, sticky, shareable. High DMN = 'this is ME.'

0.0s / 30.0sfiring: visual 10.0